(or electronic publishing –  challenges and limits; guest post by Sonja Ocic)

(this is the first in a series of posts written by my dear colleague Sonja Ocic, who works at Clio publishing company as a rights manager.)

The disappearance of the paper book and its transfer to electronic book took place in the last few decades as a very present theme in the developed world; first as a prediction, then as a topic of many books, magazines, websites and blogs, and also as a subject of scientific conferences, round tables and other gatherings. If we believe the latest data, pessimistic predictions were more or less true. Classic book has not yet disappeared, but has lost its primacy since 2011. Amazon, the largest bookstore in the world, sells 10 electronic books every second which is over 310 million copies annually. Also, the American National Institute of Standards and Technology predicts that by 2018, nearly 90% of books sold will be in an electronic form. On the other hand, electronic publishing in Serbia, by itself and as a theme, is much less prevalent.