{"id":3972,"date":"2017-03-20T22:49:44","date_gmt":"2017-03-20T21:49:44","guid":{"rendered":"http:\/\/www.anagord.com\/?p=3972"},"modified":"2024-02-01T20:36:12","modified_gmt":"2024-02-01T19:36:12","slug":"sta-je-facebook-strana-jelena-rasic","status":"publish","type":"post","link":"https:\/\/www.anagord.com\/zh\/sta-je-facebook-strana-jelena-rasic\/","title":{"rendered":"\u0160ta Je Zapravo Facebook Stranica? A Nije Profil?!"},"content":{"rendered":"

(dana\u0161nji guest post priredila je\u00a0Jelena Ra\u0161i\u0107, freelance mag za dru\u0161tvene mre\u017ee)<\/h3>\n

Ve\u0107ina nas je ve\u0107 apsolviralo da TV, radio i novine nisu vi\u0161e najbolja opcija za reklamiranje, a mnogi od nas su shvatili da su dru\u0161tvene mre\u017ee pun pogodak. Svako malo \u010dujete ne\u0161to o tim famoznim dru\u0161tvenim mre\u017eama, jeftinom reklamiranju, brzom i lakom targetiranju ciljne grupe i naravno personalizovanom odnosu sa istom. Mnogi pri\u010daju o tome kako to treba raditi i za\u0161to televizija nije ono \u0161to je bila, za\u0161to ljudi vi\u0161e ne kupuju novine i sve se \u010de\u0161\u0107e informi\u0161u preko dru\u0161tvenih mre\u017ea. Ono \u0161to mogu da primetim jeste da u celoj toj pri\u010di ima mnogo vi\u0161e kako, nego\u00a0za\u0161to<\/strong>\u00a0i svi nekako zaobilazimo najosnovnije po\u010detne stvari, a ba\u0161 to je jedan od razloga za\u0161to sam odlu\u010dila da napi\u0161em ovaj tekst.<\/p>\n

U moru dru\u0161tvenih mre\u017ea, Facebook naravno vodi glavnu re\u010d, a pogotovo na na\u0161im prostorima. Danas \u0107emo zato pri\u010dati o osnovnoj stvari koja je neophodna kako biste reklamirali svoj brend na Facebook-u, a to je\u00a0Facebook stranica<\/strong>.<\/p>\n

\"sta<\/p>\n

\u0160ta je zapravo Facebook stranica, i za\u0161to stranica, a ne profil?<\/p>\n

Ovo je pitanje sa kojim sam imala prilike da se \u010desto susretnem i to je ono \u0161to \u017eelim da vam objasnim u daljem tekstu. Va\u0107ina vas zna \u0161ta je Facebook profil i kako da ga koristi, jer najverovatnije posedujete jedan. Ipak, \u010desto se de\u0161ava da ljudi pobrkaju lon\u010di\u0107e pa onda ne znaju \u0161ta se de\u0161ava ako \u017eele da prezentuju\u00a0firmu, organizaciju ili neki cilj za koji smatraju\u00a0da je bitan – kako onda pristupiti Facebook-u?<\/p>\n

Mnogima \u0107e ovo pitanje biti sumanuto, ali masa ljudi ne uvi\u0111a razliku, a sigurna sam da \u010dak i oni koji \u201eznaju\u201c u \u010demu je razika, ne znaju osnovne karakteristike kori\u0161\u0107enja profila i kori\u0161\u0107enja strane.<\/p>\n

Hajde zato da obnovimo gradivo ili nau\u010dimo ne\u0161to novo \ud83d\ude42<\/p>\n

Za po\u010detak,\u00a0Facebook profil<\/strong>\u00a0je personalizovan. Svako ko \u017eeli da se priklju\u010di Facebook-u, mora da ima svoj profil. Va\u0161 profil na Facebook-u je mesto gde mo\u017eete da se pove\u017eete sa prijateljima, da postavite va\u0161e li\u010dne informacije kao \u0161to su: ro\u0111endan, odakle ste, ko su va\u0161i \u010dlanovi porodice, \u0161kola koju ste poha\u0111ali, \u0161ta ste danas ru\u010dali, kakva vam je probava itd. Preko profila komunicirate sa va\u0161im prijateljima na li\u010dnom nivou, postavljate slike, videe i sve \u0161to biste \u017eeleli da podelite iz va\u0161eg \u017eivota. Mo\u017eete posedovati samo jedan profil pod va\u0161im imenom, ta\u010dnije e-mail adresom (tj. ako ste po\u0161teni) \ud83d\ude42 Sa va\u0161eg profila odlu\u010dujete da li \u0107ete lajkovati i zapratiti odre\u0111ene stranice \u010diji vas sadr\u017eaj zanima ili se u\u010dlaniti u odre\u0111ene grupe. I ooook, znam da ovo sve znate, ali je bitno kako biste uvideli razliku. Npr. Facebook profil ima odre\u0111ene opcije koje Facebook stranica ne poseduje, kao \u0161to su Chat i gaming opcija. Naravno, iako na Facebook stranici nemate chat, imate opciju gde vam sti\u017eu poruke i mo\u017eete da na njih odgovarate iako ne izlaze sa strane (dakle ne zove se chat, ali mu do\u0111e na isto).<\/p>\n

\"6e94cd3bc54b1fc71494c1d23d40f231\"<\/p>\n

Facebok stranica<\/strong>\u00a0s druge strane je javni profil koji se kreira u slu\u010daju kada \u017eelite da postavite na tr\u017ei\u0161te svoj proizvod ili uslugu, ili ukoliko ste javna li\u010dnost, imate firmu, organizaciju ili cilj koji smatrate da je vredan pa\u017enje. Kao \u0161to znate (a mo\u017eda i ne znate) stranica se kreira tako \u0161to\u00a0kliknete na \u201eCreate Page\u201c a zatim \u0107e vas Facebook uputiti u dalje korake. Veoma je bitno da znate da\u00a0bez profila – nema ni strane<\/strong>, pa tako da biste otvorili stranu morate da imate profil. Ipak, ukoliko \u017eelite da vodite vi\u0161e strana, ne morate otvarati vi\u0161e profila ve\u0107 vam je dovoljan jedan sa kojim mo\u017eete upravljati razli\u010ditim stranicama.<\/p>\n

Ono \u0161to 99% ljudi presko\u010di kada otvara stranu jeste da pro\u010dita (veoma kratke)\u00a0uslove kori\u0161\u0107enja Facebook stranice<\/a>\u00a0<\/strong>koji vam mogu itekako biti od koristi kada vodite va\u0161 biznis na ovoj dru\u0161tvenoj mre\u017ei.\u00a0Osnovna razlika izme\u0111u Facebook profila i stranice je ta \u0161to po ovim Facebook-ovim pravilima ne smete da koristite Facebook profil za posao pa se lako mo\u017ee desiti da ukoliko napravite profil koji ne predstavlja fizi\u010dko lice, Facebook taj profil\u00a0ugasi.<\/p>\n

Dakle\u00a0da biste uop\u0161te napravili Facebook stranicu morate da imate svoj profil na Facebook-u ili (opcija broj 2)\u00a0konvertovati ve\u0107 postoje\u0107i profil u stranu i tako dobiti i profil i stranu pod istim imenom. Tako\u0111e da biste vodili stranu, morate da imate odre\u0111enu ulogu na njoj a vi\u0161e osoba (profila) mo\u017ee da ima odre\u0111ene uloge na strani (koje\u00a0su to uloge i \u0161ta podrazumevaju ostavi\u0107emo za neki drugi put). Isto tako,\u00a0na Facebook stranici imate odre\u0111ene dugmi\u0107e koje mo\u017eete menjati i pozicionirati na \u017eeljeni na\u010din u settings-u stranice, a u zavisnosti od va\u0161eg biznisa mo\u017eete uvideti koje opcije su vam primarne. Ovde vam savetujem da\u00a0sve potrebne informacije unesete na va\u0161u stranicu, a ako ne\u0161to pogre\u0161ite prvi put, ne brinite, sve se da promeniti i izmeniti \ud83d\ude09<\/p>\n

Za razliku od Facebook profila, na Facebook stranici ne sti\u010dete prijateje ve\u0107\u00a0fanove<\/strong>. Fanovi su ljudi koji su zainteresovani prvenstveno za sadr\u017eaj koji se nalazi na va\u0161oj stranici (ili vas znaju li\u010dno, pa vas podr\u017eavaju). Va\u0161i fanovi sami odlu\u010duju da li \u0107e like-ovati va\u0161u stranicu, a da im za to nije potrebno va\u0161e odbrenje. Va\u017eno je znati da vi\u00a0ne mo\u017eete fanove da pozovete da lajkuju va\u0161u stranu ukoliko nisu me\u0111u va\u0161im prijateljima<\/strong>\u00a0na va\u0161em li\u010dnom profilu. Ipak, postoji opcija da mo\u017eete pozvati nepoznate ljude koji su lajkovali va\u0161 post\u00a0da lajkuju i va\u0161u stranu (ovo se radi tako \u0161to u\u0111ete u lajkove na va\u0161em postu i kliknete invite). S druge strane, ako ste konvertovali va\u0161 profil u FB stranu, va\u0161i prijatelji \u0107e\u00a0automatski postati va\u0161i fanovi<\/strong>.<\/p>\n

Zna\u010di utvrdili smo: ne mo\u017eete da pozovete ljude koji nisu me\u0111u va\u0161im prijateljima da like-uju va\u0161u stranicu i ne mo\u017eete nikome da zabraniite da lajkuje va\u0161u stranicu ukoliko \u017eeli. Naravno, ako\u00a0vas neko uznemirava ili ako ga ne \u017eeilte tu, za to postoji opcija \u201eban\u201c, pa bilo koga ko naru\u0161ava va\u0161 brend ili vas spamuje (ili ga jednostavno ne volite), mo\u017eete da uklonite sa va\u0161e stranice!<\/p>\n

U \u010demu je razlika kada se nekome samo svi\u0111a va\u0161a stranica i kada vas neko prati? Kao i na va\u0161em profilu, tako i na stranici: ako vam je neko prijatelj, ne mora da zna\u010di da vas prati. Na svakoj stranici imate opciju da je zapratite ili like-ujete. Naravno kada je like-ujete autmatski \u0107ete je zapratiti, ali tu opciju mo\u017eete manuelno da isklju\u010dite. Ukoliko je neko naro\u010dito interesantan, mo\u017eete i da namestite da vam izlazi prvi u News Feed-u.<\/p>\n

\u0160to se va\u0161eg li\u010dnog\u00a0Timeline<\/strong>\u00a0ti\u010de, ne brinite – on nije povezan sa Timeline-om na va\u0161oj stranici. Ono \u0161to postavljate na va\u0161 li\u010dni profi ide samo na va\u0161 li\u010dni profil i obrnuto: ono \u0161to postavljate preko stranice ide na profil od va\u0161e stranice. Na Facebook-u, ukoliko vodite odre\u0111enu stranicu (ili vi\u0161e njih) imate i opciju da like-ujete odre\u0111eni post sa va\u0161eg li\u010dnog profila ili kao jedna od stranica koju vodite (ispod svakog posta u desnom uglu \u0107ete videti padaju\u0107i meni gde mo\u017eete da podesite kako \u017eelite da se predstavite).<\/p>\n

\"0e7cfb81c7c18186700734d1e608c3a7\"<\/p>\n

Kada sam objasnila koje su osnovne razlike, va\u017eno je napomenuti kako se koristi profil a kako strana.<\/p>\n

Pre svega, Facebook strana slu\u017ei za predstavljanje va\u0161eg biznisa, brenda ili cilja i nije namenjena li\u010dno vama ve\u0107 prezentovanju onoga \u0161to radite, pa nemojte me\u0161ati babe i \u017eabe i na stranu postavljati sadr\u017eaj koji nije usko vezan za ono \u010dime se bavite (tako je, nikoga ne zanima \u0161ta ste danas ru\u010dali i u koliko sati). Ukoliko vas zanima ne\u0161to vi\u0161e o vo\u0111enju strane, mo\u017eete pro\u010ditati tekst na ovom blogu koji govori o tome\u00a0za\u0161to je va\u0161a Facebook strana o\u010dajna<\/a>\u00a0a u budu\u0107im tekstovima \u0107u se vi\u0161e baviti ovom temom.<\/p>\n

Ipak, osnovna razlika izme\u0111u strane i profila je da,\u00a0samim tim \u0161to je namenjena za posao, na Facebook stranici postoji statistika i analitika te\u00a0mo\u017eete meriti i pratiti rezultate va\u0161eg sadr\u017eaja sa stranice<\/strong>\u00a0i\u00a0videti ko vam je publika i u koje vreme je najaktivnija. Tako\u0111e mo\u017eete da pravite i pla\u0107ene oglase pomo\u0107u kojih \u0107ete do\u0107i do mnogo ve\u0107eg broja ljudi ali o ovome opet, vi\u0161e re\u010di neki drugi put. Danas \u0107u samo spomenuti da\u00a0pla\u0107ene oglase postavljate preko\u00a0Ads Managera<\/strong>\u00a0koji je povezan sa va\u0161im profilom, a ako neko poseduje odre\u0111enu ulogu na va\u0161oj stranici ne zna\u010di da ima istu ulogu i na va\u0161em Ads Manager account-u te ga odvojeno morate ubaciti na va\u0161 Ads Manager nalog kako\u00a0bi imao uvid u va\u0161e kampanje.<\/p>\n

Druga razlika koju profil ne poseduje i ujedno i jedina dru\u0161tvena mre\u017ea koja nudi ovu opciju jeste i\u00a0\u201czakazivanje\u201c objava tj schedule<\/strong>. Svaku objavu mo\u017eete zakazati koliko god \u017eelite unapred a tako\u0111e mo\u017eete zakazati i beskona\u010dan broj objava. Ovo znatno olak\u0161ava va\u0161e poslovanje jer npr. mo\u017eete postaviti odre\u0111en broj postova unapred i ne razmi\u0161ljati svaki dan o tome \u0161ta biste mogli da objavite.\u00a0Pored ovoga\u00a0postoji opcija i da postavite\u00a0postove\u00a0i unazad<\/strong>: ukoliko ste zaboravili ne\u0161to da objavite na vreme na va\u0161oj stranici, a smatrate da je bitno da se tu nalazi, Facebook vam daje opciju \u201ebackdate\u201c sa kojom mo\u017eete da popravite stvar \ud83d\ude09<\/p>\n

Kao \u0161to i sami mo\u017eete da uvidite, forma Facebook stranice i profila je druga\u010dija, pa se nadam da vam je ovaj tekst pomogao da uvidite osnovne razlike. \u0160ta i kako treba postaviti na va\u0161oj stranici, koje su to uloge koje mo\u017eete koristiti i \u0161ta podrazumevaju, kakve post-ove treba postavljati i jo\u0161 mnogo korisnih saveta, uskoro \u0107ete biti u mogu\u0107nosti da pro\u010ditate na sajtu i pogledate\u00a0video \ud83d\ude42<\/p>\n

Jelena Ra\u0161i\u0107<\/a><\/strong>\u00a0je ro\u0111ena u Beogradu.\u00a0\"17156289_586860551504648_597995554626440053_n\"Zavr\u0161ila je odnose s javno\u0161\u0107u na Univerzitetu Megatrend, i imala je priliku da radi kao Marketing Manager u dve razli\u010dite firme, nakon \u010dega je odlu\u010dila da se fokusira na marketing na dru\u0161tvenim mre\u017eama i da postane sam svoj gazda \ud83d\ude42 Freelance-ingom se bavi vi\u0161e od godinu dana i osim marketinga na dru\u0161tvenim mre\u017eama radi i grafi\u010dki dizajn. Voli sve \u0161to je ru\u017ei\u010dasto!\u00a0<\/em><\/p>\n

p.s. \u017delite da zara\u0111ujete od pisanja? Prijavite se za najbolji\u00a0KURS KREATIVNOG PISANJA<\/a>\u00a0na svetu\u00a0\"\ud83d\ude42\"<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

(dana\u0161nji guest post priredila je\u00a0Jelena Ra\u0161i\u0107, freelance mag za dru\u0161tvene mre\u017ee) Ve\u0107ina nas je ve\u0107 apsolviralo da TV, radio i novine nisu vi\u0161e najbolja opcija za reklamiranje, a mnogi od nas su shvatili da su dru\u0161tvene mre\u017ee pun pogodak. Svako malo \u010dujete ne\u0161to o tim famoznim dru\u0161tvenim mre\u017eama, jeftinom reklamiranju, brzom i lakom targetiranju ciljne<\/p>\n","protected":false},"author":3,"featured_media":3975,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"amp_status":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[3],"tags":[],"class_list":["post-3972","post","type-post","status-publish","format-standard","has-post-thumbnail","category-pisanje"],"yoast_head":"\nAna Gord<\/title>\n<meta name=\"description\" content=\"{:sr}\u0160ta je to zapravo Facebook stranica i koje su razlike izme\u0111u strane i profila danas obja\u0161njava Jelena Ra\u0161i\u0107, social media specialist{:en}\u0160ta je zapravo Facebook strana i \u0107emu slu\u017ei i koja je su\u0161tinska razlika izme\u0111u stranice i profila? 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